News Flash

American brand New Balance launches CT302 sneaker with Storm Reid

11 Aug '23

1 min read

Pic: New Balance

Insights

New Balance has partnered with actress and producer Storm Reid to launch her signature sneaker, the CT302.
Inspired by Atlanta in the early 2000s, the campaign reflects Reid's personal journey and the city's cultural significance.
This campaign is her first sneaker launch with the brand and holds special meaning for her, embodying her roots and hometown culture.

New Balance has announced its collaboration with actress and producer Storm Reid and the launch of her signature sneaker, the CT302. The campaign draws inspiration from the dynamic city of Atlanta in the early 2000s, celebrating its cultural significance and Reid’s personal coming-of-age journey in the city.

A New Balance brand ambassador since October 2021, this collaboration marks Reid’s first sneaker launch with the company. The teamwork between New Balance and Reid extends beyond footwear, and further amplifies Reid’s influential voice within the industry as she ignites meaningful conversations around representation, self-expression, and empowerment.

“My first collaboration with New Balance is not only exciting but incredibly meaningful. This campaign is reminiscent of my childhood growing up in Atlanta,” said Storm Reid. “I am so grateful to the team at New Balance for their collaboration every step of the way in designing this shoe together and for being on board to create a campaign that is representative of my roots and the culture of my hometown.”

Fibre2Fashion News Desk (RR)

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