A New Balance brand ambassador since October 2021, this collaboration marks Reid’s first sneaker launch with the company. The teamwork between New Balance and Reid extends beyond footwear, and further amplifies Reid’s influential voice within the industry as she ignites meaningful conversations around representation, self-expression, and empowerment. 

“My first collaboration with New Balance is not only exciting but incredibly meaningful. This campaign is reminiscent of my childhood growing up in Atlanta,” said Storm Reid. “I am so grateful to the team at New Balance for their collaboration every step of the way in designing this shoe together and for being on board to create a campaign that is representative of my roots and the culture of my hometown.”

Fibre2Fashion News Desk (RR)