Disney launches first online fashion store on YOOX

Disney, in association with YOOX, world's leading online luxury fashion retailer, has launched its first online fashion and lifestyle store. Disney's digital window will host latest designer collaborations inspired by Disney, Disney.Pixar, Star Wars and Marvel across apparel, accessories, footwear and interiors, which will be accessible on YOOX's homepage.

Products inspired by the popular characters of Disney like Olympia Le Tan's unique clutches inspired from Alice in Wonderland, Kenzo's sweaters portraying the protagonists of Disney's The Jungle Book and others will be available on YOOX. Very soon, it will also be adding new Disney collections, including those connected to upcoming movie launches, stated a press release.

Apart from the products, Disney's digital window on YOOX will also feature exclusive content celebrating the magical world of Disney such as Star Wars and Marvel stories. For over 70 years, the iconic characters of Disney, Star War and Marvel have been a source of inspiration for many adult fashion and lifestyle brands.

“Disney's playful imagination was a great inspiration when I invented YOOX in 1999, so it is an enormous pleasure to combine Disney's timeless brand with YOOX's innovative spirit, further delighting our customers with creative content and hard to find products,” said Federico Marchetti, founder of YOOX.

“At The Walt Disney we like to push the boundaries by creating groundbreaking designs which blur the line between conventional products and art, taking creativity to a whole new level,” said Francesca Gianesin, vice president of Fashion & Lifestyle, The Walt Disney Company EMEA. “Our collaboration with YOOX is grounded in Disney's 'consumer first' strategy and our insights and knowledge of the adult consumer. We know what this demographic wants and through YOOX we are now delivering it, ensuring they have access to the product they want, when they want it. We are confident that our collections will surprise and delight YOOX's customer base and we look forward to bringing a bit of Disney magic to their lives.”

YOOX is the world's leading online lifestyle store for fashion, design and art. It has always catalysed unexpected, unconventional and creative synergies, entertaining and surprising customers, playing a keyrole in the current generation's relation with e-commerce. (RR)