Fashion e-retailer Myntra brings UK brand Missguided to India

The brand will also have its own official store on the Myntra app.

Missguided especially caters to consumers in the age-group of 16 to 25 years. Some of the brands’ popular products include figure-hugging dresses, jumpsuits, hot to crop tops, casual partywear and nightwear among other things.

“We are thrilled to announce the launch of Missguided on Myntra. Missguided is definitely going to be well-received amongst our thriving cohort of trendy, fashion-forward women shoppers as they are very open to globally creative and experimental styles. With Myntra’s deep reach and seamless shopping experience, we are sure Missguided will be amongst the go-to brands for the fashion conscious,” Sharon Pais, chief business officer, Myntra, said in a statement.

Nitin Passi, founder, and CEO, Missguided said “We are elated to foray into the Indian market by partnering with India’s preferred fashion destination, Myntra. Missguided is poised to appeal to India’s fashion-conscious with its global range of uber-trendy apparel and cutting-edge styles. We are certain that our partnership with Myntra shall help us strategically build the brand and deeply connect with Myntra’s thriving cohort of young shoppers.”

Fibre2Fashion News Desk (KD)