Fendi's S/S 2024 Men's Collection debuts at Tuscan Factory

Presented in the atrium of the Fendi Factory, the collection celebrates the archetype of the ‘corporate artisan’ with sophisticated expressions of Fendi craftsmanship. A workwear vibe was omnipresent in the silhouettes, including a repurposed apron and tools tattooed on a bag. Games of proportion abound, from shrunken ribbed body tanks to high-wasted suit trousers and knee-length dress shirts buttoned to the elbow, the brand said in a press release.

Materials include light summer wools and nettle fibre knitwear, yarn-dyed with vegetal pigments of acacia, juniper, henna, and poppy. Woven paper textiles and silk follow in the same spirit. In homage to the Italian art of basket weaving, FF ‘tweed’ is woven into coated cotton and linen shirts or a featherweight knit shearling coat. Trompe l’oeil effects showcase the prowess of artisans, from tonal jacquards and cotton floral embroidery to a contrasting tack-stitch motif for evening. The colour palette features warm and comfortable neutral tones of green, terracotta, and blue alongside traditional Fendi black, grey, beige, and white.

The collection by the brand’s artistic director of accessories and menswear Silvia Venturini Fendi is both a celebration of a new adventure and a historic return to Florence, where Venturini Fendi’s grandmother Adele Fendi learned the craft of leatherworking nearly a century ago, added the release.

The accessories collection is a playful exploration of the ‘corporate artisan’ with woven baskets and jacquard lunch bags or embroidered raffia bags. The collection is punctuated by the Fendi Kengo Kuma project, a new artistic dialogue between Italy and Japan that applies Kuma’s architectural principles to Peekaboo, Baguette Soft Trunk and Fendi Flow sneakers constructed in traditional waranshi paper, woven bamboo, birch bark, and Tusan olivewood.

Accessories designed by Delfina Delettrez Fendi, artistic director of jewellery, play on everyday elements from the Fendi Factory with an irreverent twist, such as locker key-shaped pendants, ‘Made in Fendi’ dog tags, ‘StaFF Only’ pins, and 1925 hoop earrings.

Fibre2Fashion News Desk (NB)