France's Lacoste collaborates with Maison Lemarié

With meticulous gestures around flowers, pleating, and embroidery, Maison Lemarié, founded in 1880, preserves a rare and precious expertise. Lacoste embraces this precision to reinterpret Crocodile — hand-embroidered entirely for this occasion. The result of this collaboration is 15 unique pieces, each limited to 30 editions. In total, over 400 pieces have passed through the hands of the most skilled artisans.

Across 12 ready-to-wear pieces and 3 accessories, the Crocodile is adorned with petal embroidery on two sweatshirts, a sweater, two shirts, two polos, a cardigan, and a cap. A down jacket and track pants combine Lacoste’s dyeing techniques with Maison Lemarié’s floral artistry. A skirt reveals delicate pleating, decorated with the brand’s signature logo.

At the heart of this capsule lies the desire to create something truly exceptional, breathing life into each piece. Lacoste oversees the design, tailoring, and production, while Maison Lemarié lends its signature floral craftsmanship to the collection. This extraordinary collaboration brings together two distinct expertise and visions, honouring the finest traditions of artisanal craft. Each piece is carefully crafted by Lacoste and then adorned by hand with intricate floral embroidery from Maison Lemarié—15 future icons in the making, the company said in a press release.

Fibre2Fashion News Desk (RR)