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German brand Puma collaborates with Jack Grealish

17 Oct '23

1 min read

Pic: Puma

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Puma's new campaign features Manchester city's Jack Grealish showcasing the Palermo sneakers, an '80s terrace style icon.
The campaign blends Italian style with football heritage, highlighting the vibrant new colour schemes of the Palermo shoes.
Grealish pairs the Palermo with various looks, including light-washed denim and pitch-inspired outfits.

Puma has introduced the first-ever Palermo campaign, starring Jack Grealish, Manchester city midfield playmaker, upstart, and style icon in his own right.

Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign features Grealish putting his own spin on the Palermo, an archetype of ‘80s terrace style that is back for 2023.

Lacing up the Puma Palermo in vibrant new colour schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a t-toe construction, and the classic gum outsole, the company said in a press release.

Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look including a Puma tricot and burgundy corduroy trousers.

The Palermo was originally part of a series of Puma sneakers that raised a glass to some of Europe’s most famous capitals, including London, Oslo, and many more. Now, the Palermo is treated to a suite of new colourways.

The next chapter in the journey of the Puma Palermo officially kicks off on October 20.

Fibre2Fashion News Desk (RR)

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