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Germany's Adidas & Moon Boot launch first-ever winter collection

08 Nov '24

4 min read

Germany's Adidas & Moon Boot launch first-ever winter collection

Pic: Adidas

Insights

Adidas Sportswear debuts its first brand collaboration with Moon Boot, blending street style with ski heritage for urban winter wear.
Showcased by Lena Mahfouf and BABYMONSTER, the collection features activewear, snow boots with BOOST cushioning, and a Collegiate Jacket.
Made partly from recycled materials, the range embodies functional fashion for colder months.

adidas Sportswear unveils an all-new collaboration with iconic winter boot brand - Moon Boot - marking the first brand collaboration for the category. With full head-to-toe looks ready to wear for city adventures, the striking collection boasts street-style silhouettes, comfy activewear and snow boots. French-Algerian content creator and author, Lena Mahfouf, and K-Pop sensations, BABYMONSTER, debut the new looks, showcasing the versatility of the new apparel and footwear capsule.

Rooted in adidas Sportswear’s comfort-first DNA, the collaboration fuses design codes embedded in Moon Boot’s ski heritage with trending sport-style, offering pieces ready-made for urban exploring during the colder months. Made in part with recycled materials, the range of looks showcase Moon Boot’s first ever apparel drop, set to level up the wearer’s winter aesthetic. Featuring a range of seasonal staples, including a leggings and crop top set, parachute pants, cropped and loose-fitting hoodie, key details of the pieces include:

ADIDAS X MOON BOOT FOOTWEAR: Blending the comfort of snow boots with the agility of running shoes, both high and low top silhouettes feature adidas’ BOOST cushioning within the sole – delivering energy return and instant comfort with every step. Offering protection against the elements, the outer material incorporates water repellent technology to keep the wearer dry in wintery conditions whilst adidas’ Torsion System is built into the shoes’ sole for increased stability.

ADIDAS X MOON BOOT COLLEGIATE JACKET: Inspired by the nostalgia of American varsity fashion, the adidas x Moon Boot Collegiate Jacket boasts an oversized bomber shape dialled up with statement design features. The woven material base incorporates a snow skirt around the waistline to honour classic ski wear design codes, whilst the bold, playful graphics across the front and back salute both adidas and Moon Boot’s brand identity.

Speaking about the new collection and collaboration, Aimee Arana, adidas Global, general manager, Sportswear & Training said: “This is an exciting moment for adidas Sportswear – our first brand collaboration - and we are thrilled to be joining forces with the iconic snowshoe specialists, Moon Boot. adidas Sportswear is all about blending sport performance with trending style, which is exactly what this capsule collection set out to offer. The next-gen are all about tapping into functional fashion, and we want to help them do so with confidence and comfort. Working relentlessly with the Moon Boot team, this range of silhouettes can be paired together or worn separately to create playful looks with a sport meets style aesthetic for the colder season - we can’t wait to see it hit the streets!”

Speaking about the new collection and collaboration, Alberto Zanatta, president of Tecnica Group said: "It is with immense pride Tecnica Group announces the partnership between adidas Sportswear and Moon Boot. Both brands have a long history that have shaped them, and as Tecnica Group we continue to strive for the creation of innovative and unique products of high quality that can appeal to different kinds of customers. Entering the apparel realm for the first time is a significant milestone for Moon Boot and we are thrilled to be collaborating with adidas Sportswear for this important opportunity."

Speaking about fronting the collection and how she styles it, Lena Mahfouf says: “For me, style is all about being playful, and showcasing the different sides of your personality, so when I had the opportunity to front adidas Sportswear and Moon Boot’s all-new collaboration, it felt like the ideal fit. I love being inspired by different environments and the adidas x Moon Boot collection lets me transport the looks and experiences I have on the ski slopes to so many different moments – whether that’s up in the mountains or hanging out with friends in Paris.”