Germany's Puma partners with Scuderia Ferrari & Joshua Vides

Global sport company Puma together with Scuderia Ferrari and in collaboration with artist and designer Joshua Vides, has presented an exclusive collection in honour of the highly anticipated return of Formula 1 to Las Vegas. This unique collaboration blends artistry and motorsport heritage, paying homage to the first ‘golden era’ of Formula 1 in America with the iconic colours of the 1970s.

As part of this collaboration, Puma has presented Joshua Vides for Scuderia Ferrari: Back to Las Vegas collection, this collection offers a dynamic range of apparel, footwear, and accessories designed for both the racetrack and the streets. The iconic Ferrari red, traditionally accompanied by white accents on the car liveries during the 1970s, is now making a triumphant return for the Las Vegas GP, the company said in a press release.

Vides has masterfully created a hand-drawn and hand-painted look and feel throughout the products, bringing a genuine artisan touch to the collection. For instance, the crew sweater showcases a remarkable brushing effect with a round number circle at its centre, exuding the impression of being painted by hand. This effect can also be observed in the white brushing detail across the race jacket, hoodie, and pants, further enhancing the overall aesthetic.

Among the collection's distinctive elements, the innovative use of Velcro patches stands out, adorning many of the lifestyle products. These patches not only introduce a distinct flair but also offer opportunities for personalisation, allowing each piece to be transformed into a unique and one-of-a-kind item.

Key pieces in the collection include a race jacket and pants, a hoodie, a crew sweater, and Las Vegas-themed tees. Footwear enthusiasts will not be disappointed, with a selection that features the Puma Suede, Tuff, and RS-X sneakers, each reflecting the high-speed energy and style of Scuderia Ferrari.

As the Las Vegas Grand Prix approaches, this exclusive collection offers fans and fashion aficionados the perfect opportunity to celebrate the exhilarating world of motorsport while embracing a unique blend of art and design.