News Flash

Italian brand Moncler partners with rapper Pharrell Williams

21 Sep '23

2 min read

Pic: Moncler

Insights

Moncler has collaborated with rapper Pharrell Williams on a city-ready collection, blurring the lines between outdoor adventure and urban style.
The collection is inspired by glamping, emphasising refinement and craftsmanship.
It features transformable garments, such as zip-off sleeves and detachable pockets, with a colour palette of slate gray and moss green.

In a continued celebration of community and zest for life, Italian luxury fashion house Moncler has teamed up once again with American record producer and rapper Pharrell Williams to release a cutting-edge, outdoor-ready collection. The collaboration marks the next phase in a friendship that began in 2009, now rejuvenated through the Moncler Genius platform dedicated to co-creation.

The unique collection is themed around the concept of 'glamping'—family camping, but with an emphasis on refinement, craftsmanship and expertise. Craftsmanship, detail, and high-quality materials are central to a clothing line that aims to cater to both outdoor enthusiasts and city slickers.

Down padding takes on curvilinear shapes in one jacket, while adopting pyramid points in another. Pharrell’s signature touch is evident, with the vest featuring as a key piece, crafted with three-dimensional diamond quilting and designed for layering, Moncler said in a press release.

The collection scores high on functionality with its transformable features. Zip-off options turn long trousers into shorts, and a duvet blanket can double as a stylish cape. Even jacket arms can be zipped off to morph into a functional fisherman's vest. Beyond utility, removable pockets and attachable keyring chains add to the collection's stylistic flair. A detachable and multifunctional logo patch allows wearers to personalise their garments.

The colour scheme blends slate grey with moss green, lichen, and cloud, emphasising a harmonious fusion of urban and rural lifestyles.

The Moncler x Pharrell Williams collection will be available in select Moncler boutiques and on Moncler's official website from September 22, 2023.

Fibre2Fashion News Desk (RR)

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