Jeanswear brand Wrangler to launch ATG collection for women in US

Category tested to offer strength and performance benefits seen in the industry’s leading outdoor lifestyle brands, the stylish aesthetic also makes each piece in the collection ideal for everyday wear. The women’s ATG by Wrangler line features a high back waistband for coverage and comfort during movement and fabric properties like wicking, UPF, water repellence, quick dry and stretch, the brand said in a press release.

The collection includes layering pieces such as a tank, pocket tee and multiple mixed material shirts, along with several bottoms and an anorak windbreaker that allow for mixing and matching. All products incorporate recycled polyester and many also have other sustainable materials such as organic cotton.

“The foundation of the Wrangler brand is connected directly to the outdoors, rooted in adventure and independence,” said Vivian Rivetti, VP of design, Wrangler. “Many of us are drawn to the outdoors to reconnect, recentre and re-energise. The ability to feel oneself and present in our surroundings is key, and we’re thrilled to contribute to that experience by providing superior performance and wearability in our garments that inspire everyday confidence. We're thrilled to be able to offer this sense of presence and comfort to as many consumers as possible by providing effortless wardrobe essentials for women.”

Fibre2Fashion News Desk (KD)