Lee-Cooper & GIVO select ERP-Paridhan for automating their ops

18 May '05

3 min read

With the big brands like Lee Cooper and GIVO displaying confidence in Paridhan and also with the introduction of Advanta Audit (Quality application) last month, CLC Technologies is spreading its wings in the Apparel Sector.

Grabbing the prestigious order of Lee Cooper & GIVO is the conviction that domestic brands are displaying the need to automate their organisation in this quota-free era for the Apparel ERP Solution.

Both the companies are major brands in the Indian market.

GIVO is set up with technical and financial collaboration of Marzotto Spa of Italy which supplies industrially manufactured classic men's wear, using state of art equipment imported from Europe. GIVO exports a major portion of its production to USA, Canada, Europe & Middle East.

Lee Cooper was started in the 1907. Today it has reached the second position as the European Jeans manufacturer and the jeans are distributed in over 70 countries. Indus Clothing Ltd took over the Lee Cooper license in India 1994.The product range consists of both jeans wear and casual wear for men & women. ICL has built the Lee Cooper brand into one of the country's top three premium jeans wear brands retailing at over 400 outlets across the country.

Discussing about orders from brands like GIVO and LeeCooper- Marketing Manager-Sushil Bhatia said, “The Trust in Paridhan is increasing day by day. We are getting the orders very quickly in the new verticals and new market places ascompared to the past.”

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