Marimekko to present S/S 2024 collection at Designmuseum Danmark

Marimekko is also set to open a new flagship store in Copenhagen.

Reflecting Marimekko’s inclusive approach to design, the fashion show will be organised in an open-for-all format. In its home city Helsinki, Marimekko has for more than 30 years had a tradition of arranging annual, inclusive public fashion shows. The concept extends now to Copenhagen for the first time. The Spring/Summer 2024 collection will be presented by a cast including a mix of models as well as friends of the brand from different creative fields. As a result, the diversity and positive energy that Marimekko’s community represents is visible on the stage, the company said in a press release.

“The year 2024 will mark the 60^th anniversary of the Unikko print by Maija Isola. Unikko is not only Marimekko’s most celebrated print but one of the most recognised print designs in the world. Unikko is a symbol of joy and creativity and over the years it has become synonymous with Marimekko’s design language. Organising the fashion show in an open-for-all format and having the collection presented by members of our community truly emphasizes our mission to bring joy to the everyday lives of people,” said Rebekka Bay, creative director at Marimekko.

Fibre2Fashion News Desk (RR)