Sweden's H&M Move launches training collection co-designed by Zlatan

H&M Move announces a performance-driven training collection co-developed by global football icon Zlatan Ibrahimovic and the design team at H&M Move. This collaboration blends Zlatan's unparalleled expertise in sports with H&M Move's commitment to innovation and style, resulting in a collection that embodies strength, performance and fashion. The Selected By Zlatan collection was launched on Tuesday December 3.

ZLATAN’S INVOLVEMENT

During multiple design sessions with H&M Move’s team, Zlatan exchanged ideas and feedback on fit and function which has led to a collection that combines technicality and comfort. His attention to detail is reflected in elements such as the color scheme (white, off white, petrol, burgundy and black), advanced trims, strategically placed pockets, dynamic fit and the unique logo where the words Zlatan and Move blend graphically together. Zlatan’s insights as a professional athlete also shaped the selection of the high-performance pieces that feature the trademark material DryMove, known for its breathability.

“Collaborating with the H&M Move team has been an amazing journey where I could bring my expertise as a professional athlete to the design table. Together, we have created a training collection that not only performs at the highest level but also looks and feels great,” said Zlatan Ibrahimovic, athlete and H&M Move Brand Mover.

“I am proud to share this with my fans and H&M Move’s customers who are as passionate about training as I am."

MINI-ZLATAN: NURTURING THE NEXT GENERATION OF ATHLETES

As a unique addition, the Selected by Zlatan collection features a kid’s line tailored for aspiring young athletes. Each item is crafted with the same attention to detail and technical innovation as the men’s collection. From the breathable fabrics to the fit that promotes freedom of movement, every aspect is designed to support young sports enthusiasts, whether it’s on the pitch, in the gym, or during everyday play. At an affordable price point ranging from 14,99€ (~$15.74) to 34,99€ (~$36.74), H&M Move aims to make high-quality activewear accessible for the many. The collection will be available within the boy’s section in the sizes 110/116 (4-6 years) to 170 (14 years+) (girls are welcome too).

"We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection," said H&M Move’s head of design, Marie Fredros.

"It has been so much fun to work closely together during our design sessions. Zlatan's passioned involvement and his keen eye for technical details resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts worldwide."

KEY PIECES

Versatile shorts in multiple lengths for various training needs

High-performance training tights available in full-length and a short version

A selection performance-driven T-shirts and engineered mesh tanks with strategically placed perforation for enhanced ventilation

A track suit in multiple colours designed for optimal recovery pre and post-gym

Padded vest with a V-neck closure made with ThermoMove quality

Essential training accessories like high-length training socks, towels in different sizes and over-sized water bottles

Prices range from 14,99€ (~$15.74) to 49,99€ (~$52.49). Men’s wear sizes from XS to 3XL

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (HU)