Sweden's H&M reveals fantasy-inspired kidswear collection

The collection comprises key looks spanning ephemeral dresses and edge-inflected streetwear in a palette of sandy pinks and pale blues. Among the stand-out designs are a pearl-embellished dusty-yellow dress with ruffle-trim panels, a rhinestone- and pearl-trimmed cornflower-blue dress, and a crochet two-piece, dripping in pearls. Pearl-speckled oversized denim and astrology-print tops offer an edge that’s extended towards accessories, where pearl-studded slides, astrology-charm necklaces, and a beaded mini bag add off-beat energy to girlish ensembles, H&M said in a press release. 

Key innovations include 100 per cent recycled-content rhinestones and pearls made from recycled plastic display shelves and boxes. Meanwhile denim pieces are made from a blend of organic cotton and pre-consumer waste cotton, while several dresses, skirts, and blouses are made from recycled textile-to-textile polyester. Jewellery makes use of recycled brass and recycled polyester, sunglasses are made from recycled plastic resin, and the mini bag comprises recycled polyester. 

“For our second independent Innovation Stories collection for kids, we wanted to create a dreamy and sparkly collection. For this collection we are using 100 per cent recycled-content embellishments helping us reach our goal of sustainably sourced materials by 2030. We hope this fantastical capsule of versatile pieces will spark conversations about circularity and inspire the next generation to dream,” said Ella Soccorsi, assortment designer at H&M.

The H&M Innovation Re-Enchantment Story collection for kids will be on sale at H&M’s website from April 13, 2023.

Fibre2Fashion News Desk (NB)