"H&M Studio is our most directional, fashion-forward offering. For autumn, our design team has created a collection that feels pragmatic, but poetic. Premium qualities are featured throughout the collection with tailoring, outerwear, and decorated denim that you'll fall in love with instantly, and wear over and over, for years to come," said Ann-Sofie Johansson, head of design and creative advisor at H&M.
Key pieces include sharp suiting and sculpted outerwear offset with embellished wardrobe staples and polished accessories. For daytime, a tailored maxi coat with a nipped-in waist hints at feminine allure alongside a bright-white shirt punctuated with an oversized bow. For evening, the collection offers low-waisted jeans with rhinestones and a coordinating jacket, as well as a black A-line mini dress adorned with a white collar. Accessories include nappa-leather boots, statement jewellery, and a padded cushion-clutch bag, reworked from the H&M Studio archive crafted in soft black leather. The collection features durable, high-quality fabrics with the majority made from more sustainably sourced materials, including recycled polyester and Tencel, H&M Studio said in a press release.
"This season the design team was inspired by horror-movie heroines whose style always stays sophisticated, no matter how spooky the circumstances. We wanted to channel that pulled-together look with pieces that confer polish but are practical enough to transition effortlessly between situations and seasons," said Linda Wikell, concept designer at H&M Studio.
Fibre2Fashion News Desk (RR)