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UK retailer ASOS launches ARKET's Autumn/Winter 2024 collection

17 Sep '24

2 min read

UK retailer ASOS launches ARKET's Autumn/Winter 2024 collection

Pic: ASOS

Insights

ASOS has launched ARKET's Autumn/Winter 2024 collection, combining Nordic simplicity with British heritage.
The menswear line features tailored pieces like wool coats, rib jerseys, and loose-fit denim, blending structure and versatility.
This collaboration reflects ASOS's mission to offer timeless, high-quality fashion from top brands, giving customers a chance to create elevated looks.

ASOS, the global fashion destination, is delighted to introduce the exclusive launch of ARKET, the renowned modern Nordic design brand, on ASOS.com from 16 September. This exciting new partnership brings ARKET’s much-anticipated Autumn/Winter 2024 collection directly to ASOS’s audience of fashion-loving customers.

Known for its commitment to simplicity, functionality and quality, ARKET aligns perfectly with ASOS’s mission to offer customers the best in fashion, from must-have pieces to iconic wardrobe staples. The launch underscores a shared commitment to providing customers with timeless fashion essentials, building on ASOS’s established relationship with the H&M group, which houses popular brands like &Other Stories, Monki and Weekday.

Celebrating everyday beauty and long-lasting design, the marketing campaign seamlessly blends ARKET’s Nordic-inspired key pieces with leading brands available at asos.com, including ASOS DESIGN, to create elevated, standout looks.

The menswear collection speaks to gesture and movement; sculpting looks closer to the body yet layered and nuanced throughout. Tailored detailing nods to the structure of powerful dressing with strong shoulder lines, pressed creases, and slanted pockets. Plus, the fitted designs of cotton and wool rib jerseys appear layered with crisp poplin shirts and textured knitwear. A defining look for this versatile collection is a premium wool cardigan paired with loose-fit denim.

Across menswear, ARKET reimagines a wardrobe of staples, infusing British heritage and utility references with a Nordic point of view, focused on simplicity and quality. The wool car coat is a classic hero piece for the season, reinterpreted in a bold, long silhouette that offers both style and substance. The collection features essential pieces such as cotton jersey T-shirts and loose-shape denim, building a wardrobe designed to last for seasons to come.

Vanessa Spence, Executive Vice President of Creative at ASOS, said: “We’re excited to welcome ARKET to our industry-leading roster of partner brands, continuing our commitment to our customers to offer the best in fashion. This collaboration brings together the best of both brands, allowing our customers to explore and style the AW24 collection in their own unique way.”