US brand New Balance launches second collaboration with Ganni

The two brands celebrated rejoining forces for the collaboration by hosting an iconic fashion week closing party where an array of Ganni friends including Copenhagen’s finest, Adidadi and Are We On Air Arman Naféei met.

The collaboration between New Balance and Ganni is a testament to the shared commitment to creativity, responsibility, and a passion for pushing boundaries. Building on the success of their first collaboration, the new collection promises to capture the essence of both brands while introducing fresh, captivating designs that resonate with fashion-forward individuals, the company said in a press release.

“We are so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this, there is such a creative synergy between us and a lot of mutual respect for what we both bring to the table. Collaboration is such a source of energy for me, I love working with people and finding new creative heights together. I can’t wait to go dancing in these,” said Ditte Reffstrup, creative director, Ganni.

"At New Balance, our teams couldn’t be more excited to be working on another project with Ganni; our brands share an organic connection and a vision of fearless creativity. Our second collaboration has a similar boldness to our first but tells a completely new story. We can’t wait for consumers to get a taste of this next iteration,” Lauren Fitzsimmons, marketing manager, EMEA at New Balance.

Fibre2Fashion News Desk (RR)