US' JCPenney launches new collection inspired by Marilyn Monroe

Pieces include sleek capri pants paired with crisp shirting and full-skirted sundresses cinched at the waist, offering customers styles that are both timeless and reflect the season’s key trends. The twelve-piece assortment features a spring- and summer-ready colour palette of black, white, coral and navy blue. Available in sizes XS-3X, any woman can create a preppy look with classic stripes or a whimsical feel with playful floral patterns. A special edition of Keds with Marilyn Monroe-inspired design details will be available exclusively at JCPenney in late May to complete the collection, the company said in a press release.

“Inspired by Marilyn Monroe’s effortless style and fashion legacy, this exclusive capsule collection provides customers with clothing they’ll feel both comfortable and stylish in. Designed for all women who love quality and timeless style, JCPenney is pleased to expand its portfolio with this versatile, affordable collection,” Val Harris, JCPenney’s senior vice president of product design, trend, and brand management, said in a statement.

“We are thrilled to see this collection come to life. Marilyn’s fashion legacy continues to influence today’s styles, and these crisp, clean designs really capture the essence of her off-screen persona,” Dana Carpenter, executive vice president, entertainment at Authentic Brands Group (ABG), owner of the Marilyn Monroe Estate, said.

Fibre2Fashion News Desk (GK)