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US' Macy's debuts 'State of Day' sleepwear & innerwear line

09 Feb '24

3 min read

Pic: Business Wire

Insights

US-based Macy's introduces State of Day, a new line of restwear, sleepwear, and innerwear aimed at enhancing comfort for women at home.
The collection, available online and in stores, offers versatile and stylish pieces designed to transition seamlessly from morning to night.
State of Day prioritises comfort and relaxation for the modern woman.

Macy's announces the launch of State of Day, a new restwear, sleepwear and innerwear brand, an exciting addition to the company's ongoing reimagined private brands portfolio. State of Day helps women feel more comfortable and relaxed at home, whether that’s sleeping, drinking coffee, chasing kids, or just relaxing. The collection embodies that perfect, happy-sigh feeling – from light, easy-to-layer pieces to deliciously soft pajamas for a restorative sleep. State of Day is designed to take the busy woman from sunrise to slumber and all the little moments in between. The collection is now available on macys.com, Macy’s mobile app and Macy’s stores nationwide.

“We are excited to unveil State of Day, our latest private brand at Macy’s. The new restwear, sleepwear and innerwear collection is designed to provide comfort, versatility and style for the modern woman,” says Emily Erusha-Hilleque, SVP, Private Brands for Macy’s. “State of Day is a testament to our commitment to deliver exceptional quality, style and value with our in-house brands. We continue to build a relevant, design-led modernized portfolio, weaving customer insights with Macy's rich heritage to meet our customers' evolving preferences and lifestyles.”

From sunup to sundown, State of Day helps her relax with staples like the easy lounge pant, the soft and breathable tank, the plush robe, and cozy tees. The assortment is simplified femininity that can be effortlessly put-together. It features soft and luxurious fabrics that are easy to clean, comfortable to wear and size-inclusive for everyone. It’s clothes she can relax in that feel good on the body and the heart.

Feel Good Fabrics

State of Day was inspired by the busy woman who desires to retreat from the hustle and bustle of the day and strives to enjoy the comfort and joy of being home. The collection features luxurious materials that feel like a hug with fabrics known for their quality, performance, and reliability. These fabrics range from warm, cozy knits to crisp, cool cotton, chosen for their ability to regulate temperature and help deliver the most optimal comfort. State of Day has luxe textures and softness to create an elevated look with silk-like materials, modal blends, sweater-knits and finely detailed lace and mesh.

The collection includes over 165 pieces with prices ranging from $8.50-$79.50, and sizes ranging from XS-XXL and up to 4X for sleepwear. The assortment consists of pajama sets and separates, bras and bralettes, underwear, restwear, nightgowns and sleepshirts.