US' Magnetic Me & Motherhood Maternity launch nursing essentials

The motherhood maternity nursing hoodie features Magnetic Me's patented hidden magnetic fasteners for convenient nursing and pumping access. The two brands partnered together on the exclusive nursing styles in honour of National Breastfeeding Awareness Month celebrated in August.

Both pieces are designed using Magnetic Me's patented magnetic fasteners – an inventive solution that offers one-handed nursing access, the two companies said in a joint media release.

While Magnetic Me began by offering magnetic apparel for babies in 2010, this collection expands the company's entrance into womenswear. "I think nursing is a natural evolution for us. Parents literally need all the hands they can get when juggling the demands of a new baby," said Lauren Levy, co-founder of Magnetic Me. "And who better to partner with than the leader in maternity clothing who values innovation and helping new moms?"

"We're so pleased to team up with Magnetic Me for this exclusive collection. The partnership allows us to provide our community of moms two truly unique options for effortlessly stylish, convenient nursing pieces," said Marla Ryan, brand executive vice president, Motherhood Maternity.

The capsule collection is available exclusively through Motherhood Maternity's website.

Fibre2Fashion News Desk (KD)