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US retailer AEO launches AE x Maddie & Kenzie collection

31 Jul '23
1 min read
Pic: Business Wire
Pic: Business Wire

Insights

  • American Eagle Outfitters (AEO) has introduced AE x Maddie & Kenzie, an exclusive collaboration with the Ziegler sisters.
  • The collection features denim-focused pieces, including the Ziegler Low Rise maxi skirt and Leather Dad jacket and vest.
  • The 90s-inspired silhouettes allow for versatile styling, reflecting the sisters' personal approach to fashion.
American Eagle Outfitters (AEO) has announced the debut of AE x Maddie & Kenzie, an exclusive product collaboration designed by Maddie and Kenzie Ziegler, available online and in-stores.

“AE jeans are the #1 brand for women of all ages and men in our core demographic–and we are excited to unleash our denim domination for back-to-school,” said Jennifer Foyle, president and executive creative director – AE and Aerie. “The socially-connected Ziegler sisters and their personal approach to styling represent a genuine connection to our customer community, providing the inspiration to incorporate AE jeans into any outfit, for any occasion."

Collaborating with the expertise of AE’s design team, the Zieglers sought to design pieces that reflected them, while also alluding to who they are as individuals. From the Ziegler Low Rise maxi skirt, to the Ziegler Leather Dad jacket and vest, the entire capsule of 90s classic ease silhouettes are meant to be mixed, matched, and styled multiple ways, the company said in a press release.

Fibre2Fashion News Desk (RR)

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