US' The Children's Place launches Gymboree XO Mandy Moore collection

The capsule collection is the culmination of the year-long partnership between Gymboree and their 2023 brand ambassador, Mandy Moore.

The 45-piece collection was imagined by Mandy Moore, inspired by her boys, Gus and Ozzie, and brought to the millennial shopper audience by Gymboree. Taking inspiration from her time on the east coast with her two young boys, Moore co-designed her Gymboree collection by channelling her own parenting expertise and sense of style, while actively listening and taking note of the wants and needs of Gymboree's engaged social audience. Each piece of the collection features quality fabrics, traditional details and a timelessness that are stitched with a little 'moore' love.

"As a mom of two young boys, the opportunity to create my first-ever, limited-time, capsule collection with Gymboree was so special and meaningful to me. I am so aligned with Gymboree's mission in nurturing a world where kids can be kids – being free to run, play, explore, dream and imagine. This capsule collection captures the little wonders of childhood, most specifically, during the winter season. When designing this collection with the Gymboree team, my inspiration came to me during my and the boys' time on the east coast for another project I was working on. Seeing Gus experience a true winter – seeing him see the beautiful snowfall through his eyes – it was truly magical," said Mandy Moore. "The Gymboree XO Mandy Moore collection is for everyone – Moms who love to dress their littles in the most adorable outfits like me, families who match and make every moment memorable – gifters, grandparents – everyone!"

"We are so proud of our partnership with Mandy Moore. We've been working closely with Mandy over the past year in creating this very special limited-edition collection. The Gymboree XO Mandy Moore collection was developed to meet the wants and needs of our millennial audience and her growing family, including bow-to-toe styles that provide ease, value, and timeless style. We're excited to unveil this collection to the world, and we know our customers – both new and existing – will love it as much as we do,” said Maegan Markee, brand president at Gymboree.

Fibre2Fashion News Desk (RR)