US' Wrangler & LTD.INC launch Physical + Digital NFT Collection

Each icon-tier NFT gives collectors access to digital communities, virtual Wrangler-branded metaverse wearables plus one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York Fashion Week in September 2022. Once the seven-day auction on the LTD.INC platform concludes, these 75 Icon-level digital NFTs will be tradeable on secondary NFT marketplaces including OpenSea, Wrangler said in a media release.

In September, Wrangler will also unveil and auction a one-and-only Legendary-Tier NFT, featuring a replica of the Wrangler custom denim jacket and jeans outfit created for Leon Bridges. Delivered in a custom crafted retro-futuristic suitcase, the physical suit, the only other one in existence outside of Bridges’ private archive, has been meticulously constructed with a vault of digital content sewn into its seams, granting the auction winner exclusive access to content which Bridges created just for them.

The accompanying 1-of-1 digital NFT will represent ownership of this work of art on the blockchain, which will live exclusively on the LTD.INC platform, where it holds exclusive properties only available to the NFT holder.

“Wrangler is a brand that has always been inspired by and thrived in the Wild West, and the metaverse is simply the next destination for us,” explained Tom Waldron, global brand president at Wrangler. “We’re celebrating 75 years of history by driving towards the future of fashion, looking across the horizon at what’s next. We can’t wait to celebrate with Leon Bridges and all our fans through this series of unexpected physical, digital and metaverse experiences.”

Wrangler will also be hosting an inclusive metaverse event called Wranglerverse, to be held in September.

Fibre2Fashion News Desk (KD)