Africa-Vietnam fashion trade ties yet to hit full potential: Vietrade

26 Apr '22

2 min read

Pic: Shutterstock

Despite significant growth Vietnam-Africa bilateral ties in recent years, the trade relationship between the two had not achieved its full potential, especially in the fashion industry, according to Le Hoang Tai, deputy director of the Vietnam Trade Promotion Agency (Vietrade). Many African businesses and consumers are not even aware of Vietnamese fashion products, he lamented.

The agency co-operated with Vietnamese trade offices in African countries to organise the 2022 Vietnam-Africa business matching webinar on fashion products recently.

Attended by 50 Vietnamese and African fashion businesses, the event was an activity to implement the National Programme on Trade Promotion this year to support Vietnamese enterprises in the production and trading of fashion products to promote advertising, seek partners, connect business opportunities and export to African markets.

Last year recorded a remarkable growth in trade turnover between the two sides. Vietnam's exports to Africa were worth $3.36 billion last year, up by 18.1 per cent compared to the 2020 figure. Exports from Africa to Vietnam reached $4.71 billion, up by 28.6 per cent compared to the 2020 figure.

The supply level in Vietnam for the African market only accounted for a very limited number and turnover, Tai was quoted as sating by Vietnamese media reports.

Fibre2Fashion News Desk (DS)

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