American brand Lee launches women's apparel collection with Daydreamer

The two brands, deeply rooted in American culture, have joined forces to create a limited-edition capsule that acknowledges the rich history of music and fashion. The Lee x Daydreamer collection merges Lee’s timeless denim heritage with Daydreamer's passion for authentic storytelling, resulting in re-imagined styles that give a nod to the past while empowering women today.

“This collaboration is the first exclusively female for Lee and working with Daydreamer was exciting for the team,” said Betty Madden, vice-president of global design, Lee. “Generations of women have worn Lee, from rock stars to moms, cowgirls to college students. Blending our original icons with Daydreamer’s aesthetic creates a very cool fit that will inspire a whole new generation of fans.”

The collection focuses on women’s T-shirts, crews, sweatshirts, denim jackets and jeans, highlighting three distinctive stories: the nostalgia of the ‘90s, the spirit of the West, and the craftsmanship of workwear. Top styles include the oversized rider trucker jacket, ‘90s boyfriend crew sweatshirt, western tour tee, western carol cropped boot, workwear jean, workwear girlfriend tee and chore jacket.

“We are beyond excited to be offering our first co-branded product collaboration,” said Laura Glover, founder of Daydreamer. “Daydreamer historically partners with icons. To have now co-designed a product assortment with an iconic American heritage brand such as Lee is an incredibly proud moment for me and the brand."

Tops and jackets are sized XS to XL and jeans are available in sizes 24-35. The Lee x Daydreamer collection is available on both brands’ owned websites, Lee owned stores as well as select boutiques and retailers such as Fred Segal and Revolve.

Fibre2Fashion News Desk (RR)