American designer Salehe Bembury teams up with Moncler

Born from a shared appreciation of outdoors heritage, the Moncler x Salehe Bembury collection brings a human touch to luxury, with a redefined outdoor collection that explores palette, shape and utility, underscored by his signature thumbprint.

“This campaign is a dialogue about humanising luxury. My goal is to harmoniously balance Moncler DNA with the heritage of the outdoors. This collection embodies a juxtaposition of ethos rarely seen in either environment,” explained Bembury.

The evolution of Moncler Genius as a platform for co-creation between varied creative worlds continues with Moncler x Salehe Bembury. The partnership pushes the conventional collaboration model into unexplored territories of creation, breaking ground for sneaker designer Salehe Bembury’s debut ready-to-wear collection, along with footwear and accessories.

Titled Moncler equipements, inspired by an archive Moncler mountaineering line from the late 1950’s, the collection draws on the brand’s original design codes, re-interpreted through Salehe’s distinct creative language. An avid hiker, Salehe taps into Moncler’s DNA to envision a utilitarian uniform made for rewilding. A shared passion for the wilderness informs a nature-inspired palette - with burnt oranges, sunset corals, moss greens and muted browns plucked fresh from the trail, Bembury said in a press release.

“Moncler equipements is an exploration of palette, shape, and utility. From extensive time spent in the wilderness, I have developed a deep appreciation for nature and the elements that come with it,” added Bembury .

Designing pieces that feel authentic to him, and empowered by Moncler’s technical expertise in the space, Salehe’s entry into outdoor gear also seeks to open up the field with functional pieces that invite a diverse community to explore the freedom of nature. Practical utility pockets feature on collarless puffer jackets, and GORE-TEX INFINIUM parkas are teamed with teddy fleeces and leggings, topped off with caps and beanies. True to the codes of genius co-creation, an enriched dual perspective shines out and Bembury’s signature ‘grain’ thumbprint merges with Moncler’s iconic quilting on a range of padded outerwear, vests and lighter layers.

Naturally, there’s a genre-defining perspective on footwear, with Moncler’s signature Trailgrip sneaker redesigned for the brand’s new generation of outdoor explorers and enthusiasts. Bearing the ‘grain’ thumbprint quilting, the Trailgrip Grain by Salehe Bembury resonates on a new frequency in organic green, orange and pastel taupe hues.

Fibre2Fashion News Desk (RR)