Anita Dongre to present finale collection at LFW S/R 2017

The collection that will bring down the curtains at the LFW S/R 2017 has been inspired by liquid gold/argan oil and foliage of Rajasthan, Dongre told a news agency.

“Lakmé Fashion Week has been a trend leading platform. It feels great to collaborate with the Lakmé team for the grand finale for the first time. I am excited about the argan oil trend in beauty and look forward to bringing alive the liquid gold theme through my designs,” added Dongre.

She said that Rajasthan has a lot of design possibilities and the amount of craft that is seen in the state cannot be seen anywhere else. The designer added that she has always used Indian craftsmanship and textiles in her collections.

Speaking about the ‘see now buy now trend’, she said that designers have now realised that the ramp itself is a marketing platform and is consumer focused. Buyers have always been her priority and she is happy to see young designers taking this trend forward.

Dongre’s designer wear leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. (KD)

Fibre2Fashion News Desk – India