The NFT collection will leverage Altava's experience of digitising and tokenising assets for high-end luxury brands including Balmain and Prada to create the most coveted PFP and avatars in The Sandbox metaverse for the lucky owners.

Altava has also purchased land on The Sandbox where users will be able to interact with Altava's partners, including some of the world's most famous and sought-after fashion brands. This will allow PFP characters to play mini games and participate in exclusive NFT/product drops with fashion brands within The Sandbox. The land purchase will even offer opportunities for a Luxury Fashion Town, art exhibition spaces, galleries and fairs.

Sebastien Borget, co-founder of The Sandbox, commented: "We believe that Altava x The Sandbox Exclusive Season 1 NFT Collection and their upcoming Altava land in The Sandbox will add a unique luxury fashion experience to our rapidly expanding community and ecosystem."

Partnering with The Sandbox marks a huge milestone in Altava Group's journey and will feature several enticing benefits in its own high-fidelity metaverse; Altava Worlds of You, including the Altava Market. Here, users will be able to interact, purchase, and resell tokenised luxury fashion products as well as use their NFT and avatars.

One of the hottest talking points in blockchain and the metaverse is the concept of interoperability, the ability to unify economies, avatars and systems across worlds. This is also what makes the Altava and The Sandbox partnership so cutting-edge.

Andy Ku, CEO of The Altava Group, commented: "We expect to be able to create a real-life case of interoperability, which is one of the biggest topics in blockchain and metaverse. We will continue to expand to other blockchain-based metaverse, starting with collaboration with The Sandbox."

The Altava x The Sandbox Exclusive Season 1 NFT Collection will launch on March 24, 2022.

Fibre2Fashion News Desk (KD)