Australian baby apparel brand, Tiny Twig, has launched its finest quality premium baby wear in the Indian market through their flagship store in Hyderabad and online store. Tiny Twig is a babywear apparel brand located in India and Australia. Tiny twig clothes are made of soft organic cotton that is certified for its organic standards and sustainability.
“Tiny Twig’s commitment to using organic cotton, fair trade practices, and functional design to support parents and infants alike is the driving force behind our work. We’re very excited that our beautiful, organic cotton range, designed in Australia and already sold in Japan, The US, Canada, and Australia, is coming ‘home to India’,” Madhu Siva, the brain and passion behind the brand said in a press release.Australian baby apparel brand, Tiny Twig, has launched its finest quality premium baby wear in the Indian market through their flagship store in Hyderabad and online store. Tiny Twig is a babywear apparel brand located in India and Australia. Tiny twig clothes are made of soft organic cotton that is certified for its organic standards and sustainability.#
Tiny Twig’s clothing is GOTS (Global Organic Textile Standard)-certified. GOTS certified the clothing’s organic standards and insists on maintaining a sustainable supply chain and fair processes from farm to finish. While the clothes are gentle on the infants themselves, they are equally kind to the environment too, Tiny Twig said.
This hard-earned reputation involves sourcing the best organic cotton that is soft, breathable, strong and durable, colours from certified organic dyes and nature-sourced accessories meeting the highest safety standards, making organic clothing fun to wear. The team has taken it a step further by introducing coconut shell buttons and lead-free and nickel-free snap buttons on the clothes, avoiding all plastic or synthetic accessories, according to Tiny Twig.
However, the team is aware that they can only meet their sustainability goals if they are ably supported by fair and safe work practices. Tiny Twig also strives to maximise its social and economic impact at every stage of production. A source of employment with a flexible work environment for women and value-based partnerships, resulting in a sustainable future, underpins the social purpose of the Tiny Twig business.
While the fabric used in Tiny Twig’s clothing is incredibly soft and highly durable, the team has put a lot of thought into comfort, styling, and innovation. Their proprietary design of the two-way zipper grow-suit with a zip runner ending on the shoulder keeps babies from getting hurt at the neck or the chin while dressing them. Another trademark of Tiny Twig clothing are suits with fold back mittens and foot cuffs to keep infants warm at night and free during the day for playtime. The clothes do not gather at the belly like baby clothes usually do. Tiny Twig has also paid attention to minute details such as the number of buttons on a baby shirt, the company said in a media statement.
While the clothing line is currently being sold from their website (https://www.tinytwig.in) and their Amazon Store, the clothes will soon be available for sale via all the popular e-commerce platforms such as Flipkart, First Cry, and Ajio. Since their soft launch in the latter part of 2020, Tiny Twig has already built a steady, loyal customer base in India.
Fibre2Fashion News Desk (GK)
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