Baring Vostok, an investment firm having shares in the Russian low-priced Familia chain, has purchased a 12 per cent stake in the women’s clothing brand 12 Storeez, whose co-founder Marina Golomazdina—who earlier owned 31 per cent of the firm—reportedly agreed to sell the stake to a new investor. The remaining shares belong to co-founders Ivan and Irina Khokhlov.
The brand is expected to expand into the European market in the future, according to European fashion media reports.Baring Vostok, an investment firm having shares in the Russian low-priced Familia chain, has purchased a 12 per cent stake in the women's clothing brand 12 Storeez, whose co-founder Marina Golomazdina—who earlier owned 31 per cent of the company—reportedly agreed to sell the stake to a new investor. The remaining shares belong to Ivan and Irina Khokhlov.#
Founded in Yekaterinburg in 2014, 12 Storeez now has 35 stores and sells a limited number of carefully selected items every month, focusing on simple and elegant designs. The company’s revenue increased last year by 36 per cent to 3 billion rubles ($ 40.3 million).
Fibre2Fashion News Desk (DS)