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Baring Vostok buys shares in Russian fashion brand 12 Storeez

14 Jul '21
1 min read
Pic: 12 Storeez/Facebook
Pic: 12 Storeez/Facebook

Baring Vostok, an investment firm having shares in the Russian low-priced Familia chain, has purchased a 12 per cent stake in the women’s clothing brand 12 Storeez, whose co-founder Marina Golomazdina—who earlier owned 31 per cent of the firm—reportedly agreed to sell the stake to a new investor. The remaining shares belong to co-founders Ivan and Irina Khokhlov.

The brand is expected to expand into the European market in the future, according to European fashion media reports.

Founded in Yekaterinburg in 2014, 12 Storeez now has 35 stores and sells a limited number of carefully selected items every month, focusing on simple and elegant designs. The company’s revenue increased last year by 36 per cent to 3 billion rubles ($ 40.3 million).

Fibre2Fashion News Desk (DS)

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