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The comparable wholesale turnover of the company has increased by 18.4 per cent to €163.6 million in 2021 and the retail turnover rose by 23.7 per cent to €27.6 million. In Europe, the retail turnover increased by 17.8 per cent and in the United States by 49.4 per cent. The stronger growth in the United States reflects the fact that there were no lockdowns in 2021 compared to long lockdowns in 2020.
In 2021, lingerie sales recovered strongly and even grew as compared to 2019. This growth is driven by a strong performance in the second half of the year. Swim sales have not yet recovered due to uncertainties and restrictions related to travelling in spring 2021. Sales are highly stimulated by the optichannel customer experience based on a 360° marketing activation through the different channels and improved digital platforms. The different campaigns positively impacted all channels, both physical and digital, Van de Velde said in a press release.
“2021 was an outstanding year for Van de Velde, despite a difficult start caused by COVID. We are very proud of our results with a strong growth in turnover and EBITDA. The second half of the year was exceptionally good with the highest turnover ever in this half of the year. We managed to achieve this by choosing the right strategic priorities. We elaborated our brands based on consumer insights and a 360° activation. The retail partner is our preferred partner, and we implemented an optichannel strategy. This is being supported by advanced digital platforms and systems. Only engaged employees can realise this. Van de Velde has a strong basis to achieve further growth. We look forward to the future with confidence, and we will continue to invest in our brands, retail partners, optichannel strategy and supply chain to realise further growth,” said CEO Marleen Vaesen.
Fibre2Fashion News Desk (RR)
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