BLE to activate Fashion licensing with Fresh off Runway

Fresh off the Runway will see a jaw-dropping display of Fashion Licensing collaborations on super-styled mannequins in each of the show's five visitor entrances, from N1 through to N5, from exhibitors Viacom Nickelodeon, Mattel, Universal Studios, CPLG, Tinderbox, Sanrio & Difuzed, Maurizio Distefano Licensing and Perfetti van Melle.

"When fashion meets licensing, something truly special happens," said Anna Knight, VP licensing."The SpongeBob x Marlou Breuls collection is powerfully conceptual; an amusing clash of high art meets frivolity. You can't help but smile when you see it. Mattel's Barbie by Patrizia Pepe and the DRKN official Call of duty: Modern Warfare capsule collection embody the essence of both brands and really speak to fans: they are relatable and covetable yet also accessible. British fashion house Chinti & Parker has encapsulated the innocence and values of Peanuts perfectly. And after falling in love with Jimmy Paul's Sesame Street collab, we can’t wait to see his Hello Kitty collab.

"All of the collabs at BLE are making their debut in the brand licensing industry. Some are, indeed, 'fresh off the runway', others haven't even been launched yet. We are really humbled to be able to present such exciting and inspirational content to our visitors and, when it comes to BLE 2020, all I’ll say is ‘watch this space’."

Fashion designer Marlou Breuls and SpongeBob SquarePants will present a unique, authentic and creative collaboration in a crafted, heritage and sustainable story at N1 entrance of Viacom Nickelodeon.

At N2 entrance by Mattel, 'Original Icon Collection' by Filippo Laterza for Original Marines and Barbie will partner with Patrizia Pepe to launch 15-piece junior capsule collection inspired by the brand's 'You Can Be Anything' statement in the year Barbie celebrates her 60th birthday.

CPLG will present Chinti & Parker x Peanuts, Lazy Oaf x Peanuts, RIVA x Peanuts Universal Brand Development x Criminal Damage at N3 entrance.

At N4 entrance, Tinderbox will present DRKN Official Call of Duty Modern Warfare capsule collection and Sanrio & Difuzed will present Jimmy Paul x Hello Kitty by Difuzed.

The London event of Brand Licensing Europe features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. BLE is a part of the Global Licensing Group at Informa Plc, the licensing industry's leading tradeshow organiser and media partner.

The Global Licensing Group at Informa Plc is the licensing industry's leading tradeshow organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. (PC)

Fibre2Fashion News Desk – India