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Bottega Veneta's summer 2024 line redefines 'getting changed' in Milan

05 Oct '23
2 min read
Pic: Bottega Veneta
Pic: Bottega Veneta

Insights

  • Bottega Veneta's summer 2024 collection at Milan Fashion Week explores the theme of 'getting changed'.
  • The collection features a transformative journey from business-like attire to subversive, homespun textiles, blending the essence of a city commuter with a castaway's primitive lifestyle.
  • The range moves from 'national dress' to 'international dress'.
Bottega Veneta’s creative director Matthieu Blazy introduced the label’s summer 2024 collection at the recently held Milan Fashion Week. The collection explores the theme of ‘getting changed’, both literally and metaphorically.

The collection display begins with the shedding of clothes from past seasons, carried in oversized, basket-woven intrecciato bags and voluminous duffles. What starts as business-like attire soon morphs into a subversive aesthetic, capturing the essence of a city commuter’s dream on a train and blending it with the primitive feel of a castaway’s life on a shore. The structured shoulders and tailored suiting give way to natural, homespun textiles. The collection replaces the idea of ‘national dress’ with ‘international dress’, combining archetypes from around the globe, making it nomadic in mood and meaning, Bottega Veneta said in a press release.

The accessories add to the beauty of the collection. Leather newspapers from global locales transform into Foulard bags, while tropical leaf, pool blue, raffia, and rope elements are crafted into enduring shoes and bags. Additionally, ceramic and oversized intrecciato sardines add an almost whimsical touch.

Blazy’s collection is a celebration of various sartorial choices, featuring cactus and nautilus shell dresses, along with motifs of flowers, fireworks, and rock formations. It champions the personal pleasure of dressing up, letting wearers travel in their imagination as much as in the real world, added the release.

“There is a need to reconnect to a primal world of animals, minerals, and plants. It’s like collecting seashells—beautiful, meaningful, or meaningless. It’s linked to the beauty of small marvels and natural wonders. It’s embracing something freeform; these are clothes without codes,” said Blazy.

Fibre2Fashion News Desk (NB)

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