British brand Victoria Beckham launches traceable merino wool range

The collection was made in Pescara, Italy, from 100 per cent merino wool. As the original eco-fibre, merino wool is completely natural, renewable and biodegradable. Victoria Beckham chose non-mulesed merino wool that is fully traceable to just five Australian woolgrowers, The Woolmark Company said in a media release.

The colour palette of the collection is earthy and warm, created using a unique plant-based dye process. Despite there being no chemicals involved, the natural dyes create vibrant shades by using alternative ingredients such as flowers, leaves and berries. The garments are all Woolmark certified, tested for longevity and colour fastness.

“I am so excited to launch a farm to shop floor collection and wanted to mark this moment with classic yet fun designs for adults as well as kids, providing everyone of all ages the building blocks for the perfect statement-making and cosy winter wardrobe,” said creative director Victoria Beckham.

Throughout October and November, this collection will be available to shop at multiple retailers including Saks Fifth Avenue, Zalando, Mytheresa, Harrods, Luisaviaroma, KaDeWe and Barneys Japan.

Fibre2Fashion News Desk (KD)