The arrival isn’t near—it’s here. Cheap Monday’s long-awaited denim collection drops on September 5th, featuring Nessa Barrett—singer, influencer, and personality—in a trip through the depths of self. From sunset sleaze to angel medusa, stardust emo to teddy pop punk, the brand’s first campaign explores contradictions and the moods of the moment.

Originally established in 2004, Cheap Monday returns—just as hot-headed and uncompromising as ever. The new collection, highlighted by American artist Nessa Barrett, reflects the diverse traits and personas of contemporary youth culture. Known for her unfiltered gothic pop sound and openness about mental health, Nessa Barrett manifests the brand’s spirit, motivating individuals to embrace their true selves.

"At its core, Cheap Monday is all about confidently expressing identities, and Nessa Barrett hits this broad spectrum of creativity. She’s salty and such a goddess at the same time; she’s just up for it, up for the real thing." Alice Shulman, Design Lead at Cheap Monday

"Cheap Monday’s unapologetic style mirrors my own, blending raw emotion with a gothic edge. Collaborating with them felt natural, they truly embody my bold and honest approach to self-expression." Nessa Barrett

The revival of sleaze and skinny jeans begins with Cheap Monday. The core denim range includes seven distinct fits for women: Sleezy Low, Sleezie High, Sleezie Straight, Booty Bei, Flare Low, Anti Low, and Poser. For men, the collection features six primary fits: Rad Super, Looser, Boo Bootleg, Anti, Issue, and Sleeze. This lineup offers expressive yet affordable denim that embodies the Cheap Monday aesthetic.

"Our debut drop is genre-defying denim, showcasing styles from indie sleaze stretch and bootcut to radically loose and anti-fit rigid designs. We’ve played with finishes like dirt, spray, worn, and torn in shades of blue, black, and grey. These jeans capture the essence of Cheap Monday." Alice Shulman, Design Lead at Cheap Monday

Additionally, a limited capsule of jersey tops complements the collection, designed to highlight Nessa Barrett’s diverse personas and the brand’s wide-ranging offerings.

Cheap Monday continues to unite people through fashion and music. This launch is more than a new collection; it’s a tribute to the brand’s heritage and a step forward in inspiring self-expression for everyone.

Launching September 5th, the Cheap Monday denim collection will be available at weekday.com, selected Weekday stores, and retailers.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)