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China's JD.com to invest $141 mn in expanding JD Fashion apparel

30 Aug '24

2 min read

China's JD.com invests RMB 1 Billion in expanding JD Fashion apparel

Pic: JD Corporate blog

Insights

JD.com is investing RMB 1 billion (~$141 million) in JD Fashion to expand its apparel business, featuring new products from thousands of brands, partnerships with celebrities, and innovative collaborations.
This includes a '10-billion-yuan Discount' programme, media partnerships, and trends unveilings, aiming to engage customers and speed up product launches.

JD.com (also known as JINGDONG) has announced an expansion in its apparel business with an additional investment of RMB 1 billion (~$141 million) aimed at establishing JD Fashion as a leading destination for stylish global apparel. This investment, a combination of financial capital and market resources, will broaden and enhance the range of fashion offerings available to consumers, providing a significant boost for both domestic and international brands.

This initiative aims to introduce a variety of stylish new products to JD’s customers, featuring simultaneous launches by thousands of brands on JD’s online platform. These launches will be bolstered by enhanced marketing initiatives and will leverage JD Fashion’s expansion into new realms through partnerships with celebrities, acclaimed designers, and innovative cross-industry collaborations. Central to these efforts is JD’s Little Magic Cube channel, an innovative marketing tool focused on accelerating product launches. By leveraging the Little Magic Cube and external marketing resources, JD will help brands effectively engage target audiences and reduce the time-to-market for new products.

Additionally, as part of this investment, JD.com’s ’10-billion-yuan Discount’ program will offer daily opportunities for customers to enjoy a RMB 30 discount on purchases of RMB 300 or more.

In collaboration with influential media platforms such as VOGUE and Xiaohongshu (also known as RED), JD Fashion will also unveil upcoming fall and winter fashion trends on September 6 to provide fashion-savvy shoppers with a rich selection of stylish choices and content, enriching their shopping journey.

Since the beginning of 2024, JD.com has reported a 60% year-on-year increase in leading apparel and footwear brands and a 200% increase in third-party apparel merchants. Over 100 sub-categories have experienced a fivefold increase in new product launches. JD.com maintains partnerships with leading fashion groups including Inditex, H&M, and GAP, and offers selections from over 90% of the world’s most recognized luxury brands, including Louis Vuitton, Gucci, Tiffany & Co., Bottega Veneta, Saint Laurent, and more.