Mehra emphasised that inclusivity has become central, challenging traditional beauty norms. “Digitalisation has revolutionised fashion retail, emphasising e-commerce and social media influence. Future trends may witness a surge in virtual fashion experiences, advanced technology integration, and a heightened emphasis on circular fashion models to reduce waste. Additionally, a greater fusion of fashion and activism is likely, reflecting consumer values and social consciousness,” she told F2F.
Concerning fast fashion’s dominance, Mehra suggested a path for brands to balance affordability with sustainability.
“Fashion brands can achieve a balance by investing in sustainable materials, ethical production, and transparent practices, educating consumers on the value of quality over quantity, and offering affordable yet durable and eco-friendly options. It involves reshaping consumer perceptions and fostering a mindset that values sustainability in the long term,” she added.
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Fibre2Fashion News Desk (NB)