Dubai Fashion Days celebrating international fashion

Headlining Dubai Fashion Days is the 7^th edition of Arab Fashion Week featuring runway shows from over 30 international and regional UAE designers. This pioneering cultural initiative ending on November 28 sees the most powerful and influential fashion and development institutions of Dubai joining forces, to stage an innovative programme of fashion shows, retail pop-ups, industry talks and exhibitions.

"The inaugural edition of Dubai Fashion Days at City Walk and d3 aligns with Hala China’s strategy to develop ongoing events and explore opportunities in trade, tourism and investment that can mutually benefit our economies. We have worked diligently to bring together industry experts and stakeholders to create an event that aims to positively impact the fashion world. With a strong offline and online presence, we are confident that Dubai Fashion Days will enable Chinese brands to explore the Dubai market and provide them with international exposure. The event will also establish links between UAE-based designers and the Chinese fashion industry," Sheikh Majid Al Mualla, chairman of Hala China, said.

"Arab Fashion Week is delighted to co-organise this powerful new initiative together with JollyTrust, in partnership with Hala China. The sum of our collective expertise will propel Dubai into new heights on the International Fashion Week Calendar, by providing designers participating in Arab Fashion Week with the unprecedented opportunity to sell their collections from the runway directly to the consumer," Jacob Abrian, founder and chief executive of the Arab Fashion Council, said.

"Fashion is an expression of culture and a way to seek resonance. It is also an exploration of the future," said David Ding, co-founder and executive president of Jollychic, the strategic partner of Dubai Fashion Days and leading mobile e-commerce platform in the Middle East. "Emerging designers in China and the Arab world are becoming increasingly influential. Their voices are being heard and ambitions understood. We are very glad to support them on this journey as they seek to gain visibility on the international fashion stage and shape the future of our industry."

For the first time, Jollychic is presenting and live streaming their closing show at Arab Fashion Week, via their app, so that those unable to attend the show can still feel immersed in the excitement and can purchase directly from the catwalk.

"We aim to provide a seamless user experience to our clients. We are honored to work with all our partners to make Arab Fashion Week and Dubai Fashion Days a world-class event infused with creativity and technology, leveraging our position as a leading e-commerce platform to close the distance between couture, catwalk and consumer," said Ding.

Fibre2Fashion News Desk – India