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Dubai prepares to host 7th edition of Fashion Factor

07 Feb '24
2 min read
Pic: PR Newswire
Pic: PR Newswire

Insights

  • Dubai's 7th Fashion Factor, themed 'The Futurism,' set for Febuary 9-10 at Agenda Media City, aims to spotlight emerging designers.
  • Over 2000 attendees, live broadcasts, and a jury of fashion icons will judge.
  • It offers designers a platform to showcase their work, network, and potentially kickstart their careers with opportunities in global fashion capitals.
Dubai, a key fashion capital in the Middle East, is gearing up to welcome the seventh iteration of the Fashion Factor event, themed ‘The Futurism.’ Scheduled for February 9-10 at Agenda Media City, this prestigious event aims to serve as a vital platform for emerging designers to showcase their talent and network with industry leaders.

The upcoming edition is expected to attract over 2000 attendees and will feature a live broadcast across multiple media platforms. The event will host a roster of celebrities, influencers, photographers, professional models, stylists, magazine editors, and potential buyers. The event’s distinguished panel of judges includes notable figures such as Chanel Ayan, Lojain Omran, Danya Mohammed, Ezra Santos, and Victoria Bonya, according to a press release.

The 7th edition of 'Fashion Factor' puts international designers in the spotlight. During the competition, both established and emerging fashion designers have the opportunity to showcase their collections on the runway for two days, aiming to make a mark on the global stage with quality designs.

At Fashion Factor, where each designer presents their best collections, international designers showcase their collections live in front of the audience and present them to the jury for evaluation. The competition's winners are awarded based on evaluations by a jury consisting of famous figures in the fashion industry.

Designers participating in the competition not only have the opportunity to present their designs to key figures in the fashion industry but also to connect with other designers and prominent figures participating in the competition. This situation contributes significantly to the careers of both local and international fashion designers. The Fashion Factor competition not only creates opportunities for building collaborations and networking but also serves as a crucial starting point for aspiring fashion designers, to start their career opportunities in the industry.

Previous winners of the Fashion Factor competition have had the opportunity to showcase their works in fashion capitals such as Paris, London, and Milan. They also had the chance to dress renowned figures at prestigious events like Cannes and Venice. In addition to these opportunities, winning contestants saw a notable boost in revenues.

"With Fashion Factor, we bring all designers together under one roof, enabling them to showcase their talents on the international stage. Through our international presence in Dubai and the Fashion Factor, our goal is to further solidify Dubai's prominent standing in the global fashion industry,’’ said Sherif Thomas, CEO and founder of Fashion Factor.

Fibre2Fashion News Desk (DP)

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