Inkeroinen moves to Marimekko from children’s activewear company Reima, where he has served as the chief digital growth officer since 2022. Before Reima, Inkeroinen has held digital leadership positions at Kamux Corporation, Power International AS and Expert ASA Oy. Inkeroinen joined Marimekko’s board of directors in 2015.

Marimekko has decided to merge its digital business unit and IT organisation to form a holistic Technology unit. The purpose of the new technology unit is to enable the scaling up of Marimekko’s growth by capturing the value and efficiency adding opportunities that technology and data offer. The technology unit will lead the digitalisation of the company’s entire value chain, further develop the competitiveness of Marimekko’s digital business as well as be responsible for the company’s IT strategy and solutions, the company said in a press release.

“At the beginning of 2023, we embarked on our SCALE strategy journey focusing on growth, with end-to-end digitality being one of our five strategic success factors. With this organisational change, we move to the next phase in our digitalisation by forming a strong, strategic technology unit. Mikki’s versatile digital leadership experience and visionary strategic capabilities paired with his deep understanding of Marimekko’s business make him an exceptional leader to take on the role of chief technology officer. I’m thrilled to welcome Mikki to join our management group,” said Tiina Alahuhta-Kasko, Marimekko’s president and CEO.

Fibre2Fashion News Desk (RR)