German brand Adidas Originals partners with artist Fewocious

Widely regarded as one of the leading members of a growing community of Web3 artists, Victor Langlois, known as Fewocious, has built a reputation for his playful style, bold aesthetic, and deeply personal approach; telling his life story and experience as a transgender youth through his work. First appearing in an official capacity with Adidas /// Studio (Three Stripes Studio) for an installation during Art Basel Miami in December 2022, Fewocious has long had an affinity for the brand, using Adidas silhouettes as an artistic canvas from as far back as when he was 16 years old.

Marking the arrival of the collaborative partnership, Adidas Originals and Fewocious have come together to launch a limited edition, product-linked Trefoil Flower Mint Pass. Launching on June 22, it will also unlock the opportunity for NFT holders to redeem the complimentary artist-designed Campus 00’s sneaker. Embodying Fewocious’ signature style, the timeless Adidas Originals silhouette has been given a black and white ‘linework' makeover, contrasted by a thick, blue and white cloud pattern lace, the company said in a press release.

“Working with Adidas is a real dream come true. I can’t believe I was paintin’ Adidas shoes in my bedroom by myself four years ago and now I get to officially collaborate with them! This is one of the longest projects I’ve ever worked on and keeping things a secret is so hard I just want to scream it from the rooftops! I really believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be part of that journey with me,” Fewocious said.

This drop also represents a new step for Adidas. The launch will be the first time that the brand has produced a token-gated, NFC-tagged sneaker that is also tied to a limited edition NFT. Holders of the Fewocious x FewoWorld: Paint NFTs, along with holders of the ALTS by Adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, will be offered a range of exclusive benefits, including discounted pricing and early access via OpenSea on June 22. However, the brand and artist have also ensured that a range of NFT holders from their wider ecosystems will also be given the chance for early access before the wider public sale later that day. The Trefoil Flower Mint Pass will be exclusively available for mint and purchase through the OpenSea platform, the world’s leading NFT marketplace.

Those purchasing the Adidas Originals x Fewocious Trefoil Flower Mint Pass will be given the exclusive opportunity to redeem the physical Campus 00’s sneaker later in the summer.

Fibre2Fashion News Desk (RR)