German brand Boss partners with National Football League

The bold, new selection includes iconic sweatshirts, vests, jackets, joggers, and more – all of which showcase the colours and graphic logos of both American Football Conference (AFC) and National Football Conference (NFC) teams.

This launch includes an expanded list of 22 teams that are represented in the capsule. As with the last collection, Trey Laird and his agency, Team Laird, lead the creative direction of this latest iteration of Boss x NFL collaboration, putting the spotlight on a diverse group of seasoned NFL players. These include Kansas City Chiefs quarterback, Patrick Mahomes; Trevon Diggs, cornerback for the Dallas Cowboys; and Damar Hamlin, safety for the Buffalo Bills.

Lensed by photographer Mikael Jansson, the campaign comprises sleek short films and still photographs that capture the buzz and anticipation that surround the start of an NFL football game by using stadium lighting to create dramatic backlit portraits. Selected shots will also feature a tunnel of light that recreates the dynamic energy connected with the rush NFL fans feel the moment the players enter the field, the company said in a press release.

This latest assortment introduces new accessories such as a premium belt bag made in coated nylon that's embellished with a logo-clad inner lining and a football-shaped zip pull. It also includes team-branded swim trunks as well as single-jersey boxer briefs.

Fibre2Fashion News Desk (RR)