• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

German fashion firm Hugo Boss' sales surge 15% in Q3 FY23

02 Nov '23
2 min read
Pic: Oxana - stock.adobe.com
Pic: Oxana - stock.adobe.com

Insights

  • German fashion company Hugo Boss sales soared by 15 per cent to €1.027 billion in Q3 FY23, with all regions and segments reporting double-digit growth.
  • Operating profit increased to €103 million with a stable gross margin in Q3 FY23.
  • Strong performance was noted in the company's digital sales and demand for the new fall/winter collections.
German luxury fashion house Hugo Boss has reported a currency-adjusted group sales surge by 15 per cent in the third quarter of fiscal 2023 (Q3 FY23), amounting to €1.027 billion, compared to €933 million in the same period last year.

The brand's distinct segments experienced significant revenue upticks, with Boss menswear revenues climbing by 12 per cent and Boss womenswear astonishingly by 24 per cent year-over-year. Hugo brand outpaced with a 25 per cent jump in currency-adjusted sales, indicating a solid consumer appetite for the brand's diverse offerings.

Operating profit (EBIT) for the period was up by 12 per cent, hitting €103 million, a leap from €92 million in the third quarter of FY22. This increase brought the group’s EBIT margin up slightly by 20 basis points to an even 10.0 per cent, against the backdrop of a nearly steady gross margin of 60.7 per cent, marginally down from 60.8 per cent in the previous year.

Hugo Boss’s geographical performance indicates a consistent double-digit revenue growth across all regions. The EMEA region experienced a 12 per cent increase in currency-adjusted sales, a significant achievement given the strong comparison base from the previous year. The Americas saw an impressive 22 per cent rise, with the US market alone contributing over 20 per cent growth across various consumer touchpoints. Asia/Pacific also reported an upbeat performance with a 21 per cent revenue increase, buoyed by robust sales in Southeast Asia, the Pacific, and a remarkable 17 per cent year-over-year growth in China.

The company's digital channel saw a currency-adjusted revenue spike of 25 per cent. Meanwhile, the brick-and-mortar retail segment recorded an 8 per cent growth compared to last year, and the brick-and-mortar wholesale channel witnessed a significant 21 per cent boost, energised by the demand for the latest Boss and Hugo fall/winter 2023 collections.

“At Hugo Boss, we look back on a successful third quarter, marked by double-digit top- and bottom-line improvements,” said Daniel Grieder, chief executive officer of Hugo Boss. “In an increasingly challenging market environment, we once again claimed our position and gained further market shares globally, driven by our several brand, product, and distribution initiatives. Building on our strong brand momentum, we are well on track to achieve our financial targets and make 2023 another record year for Hugo Boss."

Fibre2Fashion News Desk (DP)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search