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Germany's Adidas Training & Bumble launch SS24 Strength collection

17 Jan '24

2 min read

Pic: Adidas

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Adidas Training and Bumble have joined forces to combat gym intimidation, introducing the SS24 Strength collection.
The collection incorporates Adidas technologies like Aeroready and Adistrong for optimal performance.
Notably, the Dropset 2 footwear, RRD Impact Bra, and Optime Power Leggings prioritise stability, fit, and support during workouts.

Adidas Training and Bumble have unveiled a partnership to tackle intimidation felt at the gym, or gymtimidation, a barrier to training which impacts athletes at all-levels. Alongside the partnership, they have also launched the SS24 Strength collection, a collection that demonstrates eternal commitment to best serving the athlete's needs.

Understanding that over three-quarters have experienced clothing or footwear issues during bodyweight or weight exercises, each piece in the Adidas Training SS24 Strength collection is made in part with recycled materials and is built to enable athletes to feel their strength. Featuring Adidas material constructs such as Aeroready technology, which uses sweat-wicking and absorbent materials to keep athletes feeling dry, and Adistrong technology, developed from athlete insights and body mapping studies, the high-performance drop includes Dropset 2 footwear, RRD Impact Bra and Optime Power Leggings, Adidas said in a press release.

Dropset 2 footwear is designed to bring stability and support to each move, featuring a low midsole for a grounded foundation, essential for maintaining proper form during power moves. RRD Impact Bra is built with layered silicone technology, designed to conform to the wearers’ body, for fit and shape for all-day confidence. The Optime Power Leggings is also built with layered silicone technology and crafted with a high-waistband and squat proof material from Adidas' Adimove which strikes the balance between stretch and support for a sleek, next-to-skin feel.

"At Adidas, we know that next-gen athletes can be pressured by negative-self talk which can form a barrier to training, so disarming these self-limiting beliefs with community-first solutions are important to us. Partnering with Bumble, a platform dedicated to creating empowering community connection, perfectly supports our mission in helping athletes of all-levels become stronger and unlocks their individual training goals. We know strength training also remains a top priority for the next generation and are proud to release,” Aimee Arana, Adidas Global, general manager, Sportswear & Training, said.

"Everyday, people around the world come together on Bumble and Bumble For Friends to connect over shared interests and we know that physical and mental health are two of the most important. Teaming up with Adidas Training for our new 'Gym buddy' interest badge helps encourage emotional support and empowerment as the foundation of a connection, whether it be romantic or platonic, to challenge the intimidation, or gymtimidation of showing up as you are,” said Olivia Yu, Bumble's global VP of Partnerships.

Fibre2Fashion News Desk (RR)

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