Germany's Hugo Boss restructures creative leadership team

Wilts has been a member of the board since 2016, and was most recently responsible for the overall creative direction of the collections including runway. Together with his team, he was also responsible for the visual realignment of Boss and Hugo, completed in January. Wilts will continue to be involved in the company’s collection-related projects until the end of December, the company said in a press release.

As the new creative director, Falcioni has extensive experience in a variety of product areas. Most recently he was part of the Boss Menswear runway team and responsible for the creative implementation of collaborations including Boss x Russell Athletic, co-leading the branding refresh. With the unisex approach of the Russell Athletic capsules, Falcioni appealed to younger consumers and strengthened the brand’s approach to genderless dressing. In addition, he was responsible for the design of the company’s first NFT (non-fungible token) collection pieces. His passion for digital also triggered his involvement in the first entirely digitally developed collection by the company, BOSS Pre-Fall 2021. Diversity and paying special attention to sustainability are among Falcioni’s major topics, where new collaborations and projects will be revealed soon.

For around ten years until 2008, Cannelloni worked in various creative functions at the company. During this time, he was responsible for developing the casualwear division at Boss, launching the Boss Orange brand - including womenswear – and bringing it to new levels, together with Boss Green. Following his employment with Hugo Boss, Cannelloni worked as president at VF Corporation until 2020.  

"We would like to thank Ingo Wilts for his great commitment as part of the Hugo Boss management board team over the past years. He was a key contributor in the process of re-energising the company,” Hermann Waldemer, chairman of the supervisory board of Hugo Boss, said in a statement.

“I look forward to working with Marco Falcioni and Andrea Cannelloni, who both bring outstanding creative style and expertise in collection development. We want to be a 24/7 lifestyle brand for men and for women, reach out to younger consumers and turn them into true fans. I am therefore convinced, that Marco Falcioni is the perfect choice for us to develop our collections into the future. He has an absolute feel for trends and hits the zeitgeist and aspirations of the new generations. Andrea Cannelloni will in return be of great relevance when it comes to bringing our casual and athleisure business back to full scale in the upcoming years,” Daniel Grieder, CEO of Hugo Boss, said.

Fibre2Fashion News Desk (GK)