H&M & Brock Collection collaborate for new womenswear range

The collaboration features signature Brock Collection pieces, a softly romantic yet city-ready range of dresses, blouses, tops, denim jeans and denim shorts, plus shoes, jewellery, handbags and sunglasses, the companies said in a joint press release.

Fitted shapes and dreamy ruffle details effortlessly mingle with flowing fabrics, voluminous skirts and statement balloon sleeves. The colour palette consists of black, pale pinks, off-white, cream and washed denim. The collection is made from more sustainable materials like organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyocell.

“We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,” said Maria Östblom, head of design at H&M.

“Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless,” said Laura Vassar and Kristopher Brock, designers and co-founders of Brock Collection.

H&M has also partnered with choreographer Sherrie Silver to create a modern dance routine to celebrate the launch of the Brock Collection x H&M collection.

The collection will be available from June 1 at selected H&M stores worldwide and its online channel.

Fibre2Fashion News Desk (KD)