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Hong Kong-based Brand New Vision's M3TALOVE NFT collection goes live

17 Jan '23

2 min read

Pic: BNV

Hong Kong-based Brand New Vision (BNV), a fashion-focused and curated NFT platform for digital assets, has announced that the public NFT mint of the M3TALOVE collection is now available for purchase for customers. M3TALOVE NFT collection is a collaboration between BNV; Weinsanto, a Parisian fashion designer; and Lightsum, a K-Pop girl band.

The sale marks one of the first NFT collections in collaboration with a K-Pop artist that will be available for anyone to purchase. The utilities, attached to each of the M3TALOVE NFTs purchased, include exclusive digital and real-life benefits from all collaborative parties involved in the project.

The six outfits that make up the M3TALOVE collection can be purchased exclusively from BNV’s website via crypto wallets and credit card, as part of BNV’s wider mission to improve the accessibility of wearables in the metaverse.

Richard Hobbs, BNV founder and CEO, said: “We are incredibly excited that the M3TALOVE collection will now be available to purchase. This collaboration has been one of BNV’s most complex projects to date, and it has been a privilege to work with Weinsanto and Lightsum to create six beautiful and unique pieces of digital art.

“We look forward to people being able to experience wearing these outfits in the metaverse, that will enable people to not only better express themselves in the virtual world, but also, offer the opportunity for people to connect with their favourite artists and designers in a way that’s not been possible before.

“BNV is building a new ecosystem for digital fashion, and it has been an incredibly rewarding experience for our team to be able to unite music, fashion, and the latest technology into a very special collection of digital assets.”

Fibre2Fashion News Desk (DP)