Hoss Intropia has announced that it is set to launch its first spring/summer 2021 collection, under the artistic direction and strategic and operational management of Tendam, one of Europe’s leading omni-channel groups in the specialty fashion sector. Tendam is one of Europe’s leading fashion retailers operating in the specialised chain segment.
During this initial phase, Hoss Intropia will be available in 20 of the Cortefiel and Pedro del Hierro flagship stores throughout Spain in a shop-in-shop or boutique model as well as featuring a @Showroom concept in six other stores. It will also have its own online shop. The Hoss Intropia brand will gradually grow its presence internationally, within department stores and throughout the franchisee network, according to Tendam.Hoss Intropia has announced that it is set to launch its first spring/summer 2021 collection, under the artistic direction and strategic and operational management of Tendam, one of Europe's leading omni-channel groups in the specialty fashion sector. Tendam is one of Europe's leading fashion retailers operating in the specialised chain segment.#
Alejandra Valero, design manager for eight years during the brand’s earlier days, has re-joined the company to lead the creative department. She is supported by a multidisciplinary team with years of expertise in the Hoss Intropia universe in the areas of design, visual elements, marketing and communication. The spring/summer 2021 collection, the first of the brand’s new era, is imbued with the original Hoss Intropia spirit and creates a universe that no other brand has been able to recreate, especially in the Spanish market, Tendam said.
The re-launch will use a shop-in-shop model to feature Hoss Intropia in 20 Cortefiel and Pedro del Hierro points of sale where Tendam’s new brand will be showcased as an integrated boutique. There will also be dedicated space in six stores for the @Showroom concept: a space where shoppers can get to know the products, touching the fabrics and trying on a selection of garments. At @Showroom, customers will be able to place an order on the spot and indicate where their purchases should be sent. Four collections will be launched this season and six in the following season, with each collection offering more exclusive apparel and accessories available via the online shop, which is the channel the company has targeted to make one out of every two sales of the brand, Tendam said in a press release.
Hoss Intropia returns to the market with a commitment to sustainability; more than 30 per cent of the spring/summer 2021 collection is sustainable, made with recycled materials, a denim line designed for responsible washing and all the t-shirts made from organic cottons. The launch of Hoss Intropia highlights Tendam’s expertise in customer knowledge and segmentation and represents an important step forward in the strategy of its multi-brand platform.
“Hoss Intropia was a fashion classic for women in Spain and internationally. Its romantic-sophisticated bohemian feel exudes a style of its own, setting it apart from the fashion trends of the day. We are staying true to its authenticity as we re-launch the brand and take advantage of its obvious compatibility with the rest of Tendam’s brands for women. Hoss Intropia caters to the affordable luxury segment,” Marie Castellvi-Dépée, CEO of Cortefiel and Pedro del Hierro said in a statement.
Fibre2Fashion News Desk (GK)
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